Terms, Conditions, and Privacy Policy

1. Terms and Conditions

Effective Date: April 21, 2020



Welcome to ABC WORLD, an educational service for children delivered through a Mobile Application ("The App" or "The Service") provided by PLEIQ SMART TOYS SPA ("The Company"), a Chilean company that provides digital education services, located in the city of Santiago, Chile. These Terms and Conditions (hereinafter, the "Terms" or "Conditions"), are applicable and regulate the services of ABC WORLD, a mobile application available through cell phones, mobile devices, and in general, from any type of device that allows you to download applications, browse web pages or any other means used by ABC WORLD and made available by The Company. By accessing and using ABC WORLD's services, you agree to be legally bound by these Conditions, which establish a contractual relationship between you and PLEIQ SMART TOYS SPA. This page, application, its content, structure, infrastructure and services are made available to you in accordance with the terms and conditions specified below: Access and use of the services offered is subject to your prior acceptance of these conditions and the use of any of the products or services provided will be understood as acceptance. These Conditions expressly replace the previous agreements or commitments of the service with you. PLEIQ SMART TOYS SPA may immediately end these Conditions or any of the ABC WORLD services provided to you, or in general, stop offering or denying access to said services or any part of them, at any time and for any reason. Supplementary and/or complementary conditions may be applied to certain Services or Products, such as policies for an event, an activity, or a particular promotion. These supplementary conditions will be communicated to you in relation to the applicable services. The supplementary and/or complementary conditions will be established in addition to the Conditions, and will be considered part of these, for the purposes of the applicable services or products. During the period of activities or special offers, the supplementary and/or complementary conditions will prevail over the Conditions, in case of conflict with respect to the applicable services. PLEIQ SMART TOYS SPA may modify the Conditions relating to ABC WORLD's products and services when it deems appropriate. The modifications will be understood as current, known, and therefore, will be applicable, from the exact date of update by PLEIQ SMART TOYS SPA, through the communication channels of ABC WORLD, the Application, via the Web and/or in the specific conditions of the promotion or particular event in question. The access or use of services from that moment on will be understood as acceptance of the modifications published by PLEIQ SMART TOYS SPA. The collection and use that we make of personal information in relation to the services and/or products offered will be in accordance with the provisions of the "Privacy Policy of ABC WORLD", which is an integral part of these Conditions.

"PleIQ Smart Toys", "we", "our", "the company", refer to "PLEIQ SMART TOYS SPA". "ABC WORLD", "Application", "App", "Product", "Services": is the mobile application designed by PLEIQ SMART TOYS SPA for digital educational content based on the concept of Multiple Intelligences, the Universal Design for Learning, with games in Augmented Reality and Virtual Reality, designed for children ages between 3 to 10 years. "User", "Client": refer to the person who downloads the application on their mobile device. Our user must be of legal age and have the capacity to enter a contract and will be responsible for managing the user account and supervising the use made of our products and services. The "Profile": is the child's personalized game account, created and supervised by the "User" that will allow them to play and make use of the mobile application.

2.1 OUR PRODUCTS AND SERVICES ABC WORLD is an educational application with games and experiences in Augmented Reality, Virtual Reality and Mixed Reality, designed to stimulate multiple intelligences, through the combination of traditional educational activities and digital games with emerging technologies, thus reinventing the way of playing and learning. Our App uses content that is adapted for a bilingual education, in Spanish and English, with virtual and augmented reality experiences that are playful in nature to increase interest in self-taught learning. ABC WORLD offers 8 different learning worlds, the Linguistic world, the Logical-Mathematical world, the Natural world, the Visual world, the Musical world, the Kinesthetic world, The Interpersonal world, and the Intrapersonal world. In a transversal way, all the worlds contain educational activities, stories to enhance the skill of reading comprehension, and mini games. In addition, there’s a virtual pet that motivates the user to interact with and continue discovering new worlds. To enjoy the Augmented Reality, Virtual Reality and Mixed Reality experiences, it is necessary to download the App on a mobile device with the following description suggested by Apple Inc for the use of Arkit, iOS devices must have an A9, A10 or A11 processor. In addition, ARKit requires iOS 11.0 or newer versions. Devices that use A9, A10, and A11 chips, or higher, include:
iPhone 6s and 6s Plus
iPhone 7 and 7 Plus
iPhone SE
iPad Pro (9.7, 10.5 or 12.9) - first and second generation.
iPad (2017)
iPhone 8 and 8 Plus
iPhone X, IPhone XS and IPhone XR

By clicking "Continue" to register and use our products and Services, you agree to be bound by these Terms and by the "ABC WORLD Privacy Policy".

4. REQUIREMENTS AND USER CONDUCT ABC WORLD's products and services are designed for use from the age of 3, and without prejudice to this, the client who downloads the App must be a person of legal age, with the legal capacity to contract, who will supervise the use of the App and may not authorize third parties to supervise the use of the app by children. Account registration requires you to communicate certain personal information to PleIQ, so we may request certain information such as: your name, address, email, date of birth, mobile phone number, as well as at least one payment method. valid, among others. You agree to keep the information in your Account accurate, complete and updated. Failure to keep Account information accurate, complete and up-to-date, including having an invalid or expired payment method, may result in your inability to access and use the Products and Services. You are responsible for all activity that occurs on your Account and you agree to keep your Account username and password secure and secret at all times. Unless PleIQ allows otherwise in writing, you may only have one Account. Users guarantee and are exclusively responsible for the veracity, accuracy, validity and authenticity of all information provided, provided and/or registered on our Platform, and incorporated in their Account, undertaking the responsibility to keep it duly updated. PleIQ is not responsible in the event that said information is not truthful, exact and current. You may not assign or otherwise transfer your Account to any other person or entity. You agree to comply with all applicable laws when using our Products and Services, and you can only use them for legitimate purposes, being strictly prohibited from using them directly or indirectly for non-legal purposes.

5. ACCESS TO THE NETWORK AND DEVICES You are responsible for obtaining the necessary data network access to download and use the App. The data and message rates and fees of your mobile network may apply if you access or use the Application from a wireless device and you will be responsible for said rates and fees. You are responsible for purchasing and updating compatible hardware or having the necessary devices to access and use the Application. PLEIQ SMART TOYS SPA does not guarantee that the Application will work on any particular hardware or device. Both accessing our site and the use that you make of our products or services through third parties will correspond to contractual relationships with third parties, for which PLEIQ SMART TOYS SPA cannot be held responsible.

You may not: (i) remove any copyright, trademark or other trademark proprietary notices from any part of the Application; (ii) reproduce, modify, prepare derivative works on the content of the Application, distribute, license, lease, resell, transfer, publicly display, publicly present, transmit, retransmit or otherwise exploit the Application, except as permitted expressly by society; (iii) decompile, reverse engineer, or disassemble the Application; (iv) link, reflect or frame any part of the Application; (v) cause or launch any program or script for the purpose of extracting, indexing, analyzing or otherwise prospecting for data from any part of the Application, unduly overloading or blocking the operation and/or functionality of any aspect; or (vi) attempt to gain unauthorized access or damage any aspect of the Application or its related systems or networks.

ABC World is suggested for use from the age of 3. The products and services designed and developed by PLEIQ SMART TOYS SPA are complementary educational tools and are not substitutes for formal education. PLEIQ SMART TOYS SPA suggests that parents, educators and representatives take into account and respect the suggestions on the use of mobile devices and the appropriate exposure time in children, which are made by national and international pediatric medical institutions.


In accordance with the limitations indicated in these terms and conditions, and to the extent permitted by Law, neither PLEIQ SMART TOYS SPA, nor its directors, partners, employees, representatives, subsidiaries, affiliates, parents, affiliated companies, distributors, licensees , attorneys-in-fact OR any related person, will be liable to Users regarding: a) Punitive, special, direct or indirect loss or damage, loss of production, profits, income, contracts, as well as loss or damage to customers or reputation and loss of lawsuits; b) Errors related to the description of the information, including the information indicated on our Website or Application, c) Losses, damages or costs (direct or indirect, consequential or punitive) that the User suffers, contracts or pays, arising or related to the use, availability or delay of the Web or Application; and/or) In general, any type of damage, including in these emergent damages, moral damages and loss of profits, direct or indirect, consequential or punitive, that the User suffers either due to acts, errors, negligence, misconduct, professional deliberation, omissions, breaches, erroneous representation, objective non-contractual liability, or (completely or partially) attributable to the Suppliers (including among them their directors, partners, employees, representatives, subsidiaries, affiliates, parents, affiliated companies, distributors, licensees, attorneys-in-fact and any related person), whose products or services, directly or indirectly, are available, offered or promoted, including any cancellation (partial or total), strike, force majeure, or other case that is beyond the control of PLEIQ SMART TOYS SPA .

All the material contained in this guide, the Application, the Teaching Material and the ABC WORLD website belongs to PLEIQ SMART TOYS SPA, for which reason their total or partial reproduction is prohibited without prior authorization. You may not assign or transfer these Conditions, in whole or in part, without the prior written consent of PLEIQ SMART TOYS SPA. You give your approval to PLEIQ SMART TOYS SPA to assign or transfer these Conditions, in whole or in part, including: (i) a subsidiary or an affiliate; (ii) an acquirer of ABC WORLD's capital, business or assets; or (iii) a successor by merger. If any provision of these Conditions is considered illegal, null or unenforceable, either in whole or in part, in accordance with any legislation, said provision or part of it will be considered not to be part of these Conditions, therefore, the legality, validity and enforceability of the rest of the provisions of these Conditions will not be affected. In that case, the parties must replace said illegal, null or unenforceable provision, in whole or in part, with a legal, valid and enforceable provision that has, to the extent possible, an effect similar to that of the illegal provision, null and void or unenforceable, given the content and purpose of these Conditions. These Conditions constitute the entire contract and the understanding between the parties in relation to the object and substitutes and replaces all previous or contemporary contracts or agreements in relation to said object.

For questions or queries visit the website www.abcworld.com or contact us through the following email addresses:
Inquiries: hello@abcworld.com
Support: help@abcworld.com

2. Privacy Policy

Effective Date: April 21, 2020

These regulations come into effect from the time any person downloads, has access to and or makes use of our website, application or services; These policies describe how we use and process your personal information. You can write to us at any time in order to clarify any questions you have about this. The privacy of the information of our suppliers and users is of utmost importance for PLEIQ SMART TOYS SPA, which is why we take the necessary precautions to safeguard your information. As a normal part of our activity and the services we provide, we collect and in some exceptional cases disclose total or partial information about the users of our Application. PLEIQ SMART TOYS SPA may modify these privacy policies without prior notice, therefore it is recommended that you review them regularly. If you do not agree with these privacy policies, we reserve the right to continue to follow them, so you should no longer use our products and services. To use the ABC WORLD products and services, the user must download the ABC WORLD mobile application and accept the access permissions to the camera and the image gallery, to enjoy the experiences in Augmented Reality, Virtual Reality and Mixed Reality. For all purposes in this instrument, the defined terms will be those found in the "ABC WORLD Terms and Conditions".

You do not need to provide us with any personal information to access our website or to view the information we provide on our website. However, we may offer you the opportunity to register with us or join our mailing list. Although it is not necessary to register to access our website, it is necessary to register and create an account in the ABC WORLD mobile application to use the service, so you must provide certain personal information, including mail, password, name , last name, age, and at other times, you may also be asked to provide us with additional information, so that you receive personalized information about our services. In addition, you will be asked for a username for the profile that you will use to play and learn with the application. Even if you do not purchase any of our products, we may collect certain information. For example, PLEIQ SMART TOYS SPA may collect information regarding the type of Internet browser you use, the type of computer or operating system you use, your IP address, the speed of your connection, the domain name of your Internet service provider, the geographical location from where you are accessing our services and/or the website or advertisement from which you connected to our website. Also, when downloading our application, permissions will be requested to access the camera and the image gallery. Once you have registered with us, we may collect information about you including your transactions with us, our affiliates, or others, and the patterns you followed in using our website, such as the pages of the site you visited, searches you conducted and how long you stayed on our page. If you decide to contact us, we can keep a history of your correspondence. Even when you delete the application from your mobile device, PLEIQ SMART TOYS SPA may keep all present and past information, for the purposes it deems appropriate, all in accordance with the rules of "ABC WORLD Terms and Conditions", saving said information, for reasons of security, resolution and/or clarification of conflicts, disputes or claims, detection and solution of problems, and even for legal reasons.

Our product is designed to be used between the ages of 3 and 10 years, notwithstanding that, the client who downloads the application must necessarily be a person of legal age, who has the capacity to enter a contract, and who will be responsible and supervise the use of the game. After registering the user, ABC WORLD will not request extra personal information, such as name, surname, age, address, telephone, email or any other information of a similar nature during the game period. PLEIQ SMART TOYS SPA will collect all the usage information of the mobile application, for the purpose of internal studies on the behavior of the players within the Application, to generate reports and global studies of the use of the product, therefore it will be able to make use of all the information regarding interactions in the application. The use of the camera will only be required for the interaction with Augmented Reality, Virtual Reality or Mixed Reality. In compliance with the Children's Online Privacy Protection Act (COPPA) and its subsequent amendments, we will not request personal information from anyone under the age of thirteen (13) without the consent of their parents. Anyone who provides us with this type of information must be 13 years of age or older. PLEIQ SMART TOYS SPA does not collect or request any information from anyone under the age of 13, nor does it allow those people to register for the Service. In any case in which we collect personal information from a child's profile, we will retain that information only for as long as is reasonably necessary to comply with the activities associated with the App, and to ensure the safety of our users and services, as well as to comply with any legal provision required by current legislation. In the event that we discover that we have collected information from a child in a manner inconsistent with COPPA's requirements, we will either remove such information or promptly request parental consent to support such data collection.

The users who enter our website give their consent and expressly authorize PLEIQ SMART TOYS SPA, to automatically collect and store, without prior request, information on the activity of the users, such as, for example, and without the following statement being exhaustive or restrictive, URLs they come from, which URLs they access next, what browser they are using, IP addresses, pages visited, searches performed, posts, purchases, sales ratings and replies entered, forum posts, contact lists, phone numbers , emails, among others. Visitors and Users expressly declare to be over 13 years of age and to be authorized to deliver all the referred information. In general, PLEIQ SMART TOYS SPA may use information about you to provide and improve the service. PLEIQ SMART TOYS SPA may share this information with service providers about content, affiliates and other entities on a non-personal basis for demographic studies, preferential information for users of the service, or for other purposes. If you provide PLEIQ SMART TOYS SPA with personal information, we will take reasonable and appropriate measures to protect this information. Except as described in this Privacy Policy, PLEIQ SMART TOYS SPA will not disclose, share, sell, or rent personal information collected on our website to third parties for promotional use without your consent. Any use of that information by PLEIQ SMART TOYS SPA will be subject to this Privacy Policy, and any use of such information by an affiliate will be subject to this Privacy Policy and the affiliate's Privacy Policy. In the event that PLEIQ SMART TOYS SPA sold or transferred part or all of its businesses and/or our assets to another organization, such as in a merger and acquisition operation, or in the case of bankruptcy, dissolution or liquidation, Our clients' personal information such as name and email address and any other information collected through our website or service, may be one of the items sold or transferred. The resulting buyer, or the absorbing company or acquirer, will comply with the commitments assumed in this Privacy Policy. We do not share your credit card account information with affiliated networks or any other third party, except for the electronic payment processing service. To keep you informed about our services, we may send emails and announcements that are necessary for the administration of our website, app and our service. We may also provide our users with the option to join our email list to receive additional information about our website, services and offers, including those of PLEIQ SMART TOYS SPA, and/or its affiliates. Additionally, we may, at some point, allow you to choose whether you wish to receive emails from third parties with whom we have affiliate relationships. You will always have the ability to change your options by accessing your PLEIQ SMART TOYS SPA account. Personal Information, and in general all information collected by ABC WORLD, may be shared by PLEIQ SMART TOYS SPA with third parties, for the following purposes: In case of legal requirements or that the law allows or requires, or if it is strictly necessary to prevent, detect or prosecute fraud and criminal acts; ABC WORLD may share all kinds of information that it has collected or received, including Personal Information, with the pertinent government agencies, entities, institutions, and authorities. PLEIQ SMART TOYS SPA may, without prior judicial requirement, or authorization from Users, and upon suspicion by any of its partners, directors, workers and dependents in general, or any of the Outsourcing Companies; of the presence and/or configuration of any illegal act, make the pertinent complaints and deliver the information related to the case. In turn, ABC WORLD may supply all kinds of information that it has collected or received, including Personal Information, to entities that intervene in the resolution of conflicts such as: Insurance Companies, Mediators and / or Private Arbitration Judges, etc.

PLEIQ SMART TOYS SPA does not accept or tolerate behaviors considered "spamming", either by Users, and in general, any visitor to the Application or the Web, in any way or form. The indiscriminate sending of messages of any nature is absolutely prohibited. PLEIQ SMART TOYS SPA may suspend, disable and/or temporarily or permanently close the profiles of those users who violate this policy.

ABC WORLD complies with all applicable regulations regarding security measures applicable to Personal Information, using for these purposes the industry standards regarding protection of the confidentiality of your Personal Information, including, among other measures, firewalls, Secure Socket Layers (" SSL ") and protection against spurious requests. You can verify the security of your connection by looking at the address bar in your browser window. When accessing an SSL protected server, the first characters of the address will change from "http" to "https". Notwithstanding the foregoing, and although ABC WORLD uses the necessary measures to safeguard the security and confidentiality of Personal Information, perfect security does not exist on the Internet, so ABC WORLD is not responsible for illegal interceptions or violation of its systems or databases by unauthorized persons, or the improper use of the information obtained by these means. We use reasonable security methods to protect the data that resides on our servers. However, no security system is impenetrable; Due to this, we cannot guarantee the absolute security of our servers. It is also possible that the information you provide us may be intercepted during the transmission of data. Whenever you provide PLEIQ SMART TOYS SPA with sensitive information, PLEIQ SMART TOYS SPA will take reasonable commercial measures to protect such information and establish a secure connection to our Web Browser. To help you protect your PLEIQ SMART TOYS SPA account information, please keep your password secure. Your password will be saved in our system in encrypted form since PLEIQ SMART TOYS SPA knows that your privacy is very important. PLEIQ SMART TOYS SPA will generate a link to create your new password in case you forget it and will send it to your email. This will not affect your profile in any way. Also, we recommend that you do not share your password with anyone. You are responsible for keeping your password and PLEIQ SMART TOYS SPA account information confidential. The Privacy Policy of PLEIQ SMART TOYS SPA does not extend to anything inherent in the operation of the Internet, therefore neither to anything beyond the control of PLEIQ SMART TOYS SPA, and will not be applied in any way contrary to the law or to the government regulations.

7. COPPA In accordance with the requirements of COPPA, in any site or application aimed at children, or in any case in which we ask the age of our users and determine that the child is 13 years old or younger, we will have to ask for the consent of the parents or Legal representatives via email before collecting any personal information from the child. If you believe that your child is participating in an activity that collects personal information and you as a parent and/or legal representative have not received an email from the Company notifying you of a consent request, please do not hesitate to contact us through hello@abcworld.com. At any time, parents or guardians can revoke the consent that allows us to collect more personal information from their children in connection with a user account or private services managed by the Company. Likewise, they can request that we remove from our records the personal information that we have collected in relation to the account associated with the Course. Please note that a request to delete data records could result in the termination of an account, user license, or other service managed by the Company. In any request for information to the Company, please include the parents' email address, identification and phone number. To protect the privacy and safety of children, we will take reasonable steps to verify the identity of parents and/or legal guardians before granting access to any personal information.

8. CONTACT For any clarification regarding these regulations, and in general of the regulations governing the products and services provided, our Website and/or Application, as well as regarding your Personal Information, you can send us an email indicating in detail the reason for your communication to the following email addresses: Inquiries: hello@abcworld.com Support: help@abcworld.com

3. Preguntas y soporte

Si tienes alguna pregunta o necesitas ayuda, con gusto te ayudaremos. Por favor escríbenos a soporte@abcworld.com

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